Scroll down for details on speakers and sessions.

Sun
4/18
8 AM to 1 PM: Pre-conference Course
5 PM to 6 PM: New Member Mixer
6 PM to 6:30 PM: Sponsor Champagne Reception
6:30 PM to 8 PM: Opening Networking Reception
Mon
4/19
8 AM to 12 PM: Educational Sessions
12 PM to 1:30 PM: Exhibit Hall & Lunch
1:30 PM to 2:30 PM: Break-out Sessions
4:30 PM to 10 PM: Monday Cocktail Hour, Dinner & Entertainment
Tue
4/20
8 AM to 12 PM: Educational Sessions
12 PM to 1:30 PM: Lunch and Annual Business Meeting
1:30 PM to 4 PM: Break-out Sessions
after 4 PM: Escape, Explore, Network in St. Petersburg On Your Own
Wed
4/21
8 AM to 11 AM: Educational Sessions
11 AM to 12 PM: Sponsor Prize Drawing + Conference Closing

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This is a COVID-sensitive conference. Attendees should wear masks when not in the general session room, which will be socially distanced. The exhibit hall will allow for the CDC-recommended 6′ between attendees visiting exhibitors and those at the next booth. The Vinoy, as a Marriott property, is following company-wide policies regarding COVID mitigation, which involves everything from sanitizing our meeting spaces during breaks to changing how food is presented.


 

 

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Sunday, April 18, 2021

8 AM
to
1 PM
Vinoy Grand Ballroom
Pre-Conference Course with Terri BradleyTerri Bradley
Title
Coding & Billing Pre-Conference Course

Pre-Conference Pricing

Member fee: $75 | Non-member fee: $125
To register only for the pre-conference course, click here.

Register for
Pre-Conference Course Only

5 PM
Fred’s
New Member Mixer
All new members are invited to this special event to meet each other and SOMSA leadership… plus receive a free gift!
6 PM
Palm Court Ballroom
Sponsor Champagne Reception
Mingle with sponsors and other attendees, then make a toast to the start of the conference
6:30 PM
Esplanade
courtyard
Opening Reception
Greet old friends and meet new ones at the conference opening reception! Casual attire welcome.


 

 

REGISTER NOW

Monday, April 19, 2021

8 AM
Vinoy Grand Ballroom
Pete BlankPete Blank
Title
Keynote Session: Pick Up the Roach! Why Great Practice Administrators do the Dirty Work.
10:30 AM
Palm Court Ballroom
Exhibit Hall + Break
11 AM
Vinoy Grand Ballroom
James AlmondJamie Almond
Title
Legal Prescribing and Preventing Diversion
12 PM
Palm Court Ballroom
Exhibit Hall
12:30 PM
Vinoy Grand Ballroom
Lunch
1:30 PM
Vinoy Grand Ballroom
Monday Breakout Session A
Pete BlankPete Blank
Title
Put a Little Disney Customer Service in your Practice
1:30 PM
Avery/
Chancellor
Monday Breakout Session B
Sam MunaklSam Munakl
Title
1:30 PM
Lassing/
Miller
Monday Breakout Session C
Christopher Litchfield & Daniel Boyce
Title
Marketing Your Practice in The Digital Age
1:30 PM
Room TBD
Monday Breakout Session D
Terri Bradley Terri Bradley
Title
Monday Night Event

Details coming soon!

 

 

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Tuesday, April 20, 2021

8 AM
Vinoy Grand Ballroom
OMSNIC Presentation

9:30 AM
Exhibit Hall + Break
Palm Court Ballroom
10 AM
Vinoy Grand Ballroom
Rich Sanders
Title
Just the Facts, Difficult Conversations about HR Management
11 AM
Vinoy Grand Ballroom
Rich Sanders Q&A
Title
12 PM
Palm Court Ballroom
Lunch
1 PM
Vinoy Grand Ballroom
Annual Business Meeting
1:30 PM
Vinoy Grand Ballroom
Tuesday Breakout Session 1A
OMSNIC Breakout Session
Title

1:30 PM
Avery/
Chancellor
Tuesday Breakout Session 1B
Sam MunaklSam Munakl
Title
1:30 PM
Lassing/
Miller
Tuesday Breakout Session 1C
Robert G. Haney
Title
SOMSA OMS Benchmarking
1:30 PM
Room TBD
Tuesday Breakout Session 1D
Johnise Nuttycomb
Title
Open Wide & Peek Inside an OMS New Office! (Member-Led Session)
2:30 PM
Palm Court Ballroom
Exhibit Hall + Break
3:00 PM
Vinoy Grand Ballroom
Tuesday Breakout Session 2A
Christopher Litchfield & Daniel Boyce
Title
Marketing Your Practice in The Digital Age
3:00 PM
Avery/
Chancellor
Tuesday Breakout Session 2B
Robert G. Haney
Title
SOMSA OMS Benchmarking
3:00 PM
Lassing/
Miller
Tuesday Breakout Session 2C
JaNeal Shaw
Title
Would You Work There? (member-led session)
3:00 PM
Room TBD
Tuesday Breakout Session 2D
Allison Dingman and Hannah Dingman
Title
Bringing Hospitality into Healthcare: Above and Beyond Patient Care & Satisfaction (member-led session)
Tue. Night
St. Petersburg
Tampa
Sarasota
Escape, Explore, Network
Explore the St. Petersburg area—or branch out to the Tampa or Sarasota areas—on Tuesday night. Or stay near the hotel, escape for an evening poolside. Explore St. Petersburg’s renowned art scene. Network with SOMSA friends and exhibitors in some of the area’s many great craft breweries and restaurants. Or do a little of all three throughout the night. Tuesday night is free for your own whims this year, so start planning now!

 

 

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Wednesday, April 21, 2021

8 AM
Vinoy Grand Ballroom
Donald JenkinsDonald Jenkins
Title
100% of Zero Equals. . .
10 AM
Vinoy Grand Ballroom
Coyte CooperCoyte Cooper
Title
Flip the Script

 

 

REGISTER NOW

Sunday, April 18, 2021

8 AM
to
1 PM
Vinoy Grand Ballroom
Pre-Conference Course with Terri BradleyTerri Bradley
Title
Coding & Billing Pre-Conference Course

Pre-Conference Pricing

Member fee: $75 | Non-member fee: $125
To register only for the pre-conference course, click here.

Register for
Pre-Conference Course Only

5 PM
Fred’s
New Member Mixer
All new members invited to this special event to meet each other and SOMSA leadership… plus receive a free gift!
6 PM
Palm Court Ballroom
Sponsor Champagne Reception
Mingle with sponsors and other attendees, then make a toast to the start of the conference
7:45 PM
Esplanade
courtyard
Opening Reception
Greet old friends and meet new ones at the conference opening reception! Casual attire welcome.


 

 

REGISTER NOW

Monday, April 19, 2021

8 AM
Vinoy Grand Ballroom
Pete BlankPete Blank
Title
Keynote Session: Pick Up the Roach! Why Great Practice Administrators do the Dirty Work.
10:30 AM
Palm Court Ballroom
Exhibit Hall + Break
11 AM
Vinoy Grand Ballroom
James AlmondJamie Almond
Title
Legal Prescribing and Preventing Diversion
12 PM
Palm Court Ballroom
Exhibit Hall
12:30 PM
Vinoy Grand Ballroom
Lunch
1:30 PM
Vinoy Grand Ballroom
Monday Breakout Session A
Pete BlankPete Blank
Title
Put a Little Disney Customer Service in your Practice
1:30 PM
Avery/
Chancellor
Monday Breakout Session B
Sam MunaklSam Munakl
Title
1:30 PM
Lassing/
Miller
Monday Breakout Session C
Christopher Litchfield & Daniel Boyce
Title
Marketing Your Practice in The Digital Age
1:30 PM
Room TBD
Monday Breakout Session D
Terri Bradley Terri Bradley
Title
Monday Night Event

Details coming soon!

 

 

REGISTER NOW

Tuesday, April 20, 2021

8 AM
Vinoy Grand Ballroom
OMSNIC Presentation

9:30 AM
Exhibit Hall + Break
Palm Court Ballroom
10 AM
Vinoy Grand Ballroom
Rich Sanders
Title
Just the Facts, Difficult Conversations about HR Management
11 AM
Vinoy Grand Ballroom
Rich Sanders Q&A
Title
12 PM
Palm Court Ballroom
Lunch
1 PM
Vinoy Grand Ballroom
Annual Business Meeting
1:30 PM
Vinoy Grand Ballroom
Tuesday Breakout Session 1A
OMSNIC Breakout Session
Title

1:30 PM
Avery/
Chancellor
Tuesday Breakout Session 1B
Sam MunaklSam Munakl
Title
1:30 PM
Lassing/
Miller
Tuesday Breakout Session 1C
Robert G. Haney
Title
SOMSA OMS Benchmarking
1:30 PM
Room TBD
Tuesday Breakout Session 1D
Johnise Nuttycomb
Title
Open Wide & Peek Inside an OMS New Office! (Member-Led Session)
2:30 PM
Palm Court Ballroom
Exhibit Hall + Break
3:00 PM
Vinoy Grand Ballroom
Tuesday Breakout Session 2A
Christopher Litchfield & Daniel Boyce
Title
Marketing Your Practice in The Digital Age
3:00 PM
Avery/
Chancellor
Tuesday Breakout Session 2B
Robert G. Haney
Title
SOMSA OMS Benchmarking
3:00 PM
Lassing/
Miller
Tuesday Breakout Session 2C
JaNeal Shaw
Title
Would You Work There? (member-led session)
3:00 PM
Room TBD
Tuesday Breakout Session 2D
Allison Dingman and Hannah Dingman
Title
Bringing Hospitality into Healthcare: Above and Beyond Patient Care & Satisfaction (member-led session)
Tue. Night
St. Petersburg
Tampa
Sarasota
Escape, Explore, Network
Explore the St. Petersburg area—or branch out to the Tampa or Sarasota areas—on Tuesday night. Or stay near the hotel, escape for an evening poolside. Explore St. Petersburg’s renowned art scene. Network with SOMSA friends and exhibitors in some of the area’s many great craft breweries and restaurants. Or do a little of all three throughout the night. Tuesday night is free for your own whims this year, so start planning now!

 

 

REGISTER NOW

Wednesday, April 21, 2021

8 AM
Vinoy Grand Ballroom
Donald JenkinsDonald Jenkins
Title
100% of Zero Equals. . .
10 AM
Vinoy Grand Ballroom
Coyte CooperCoyte Cooper
Title
Flip the Script